Wedding & Events AEO: 7 Steps to Get Your Business Recommended by AI Search Engines

Why AI Is Changing How Couples Find Wedding Vendors

Planning a wedding is one of the most research-intensive experiences in a person's life. Couples spend hundreds of hours comparing vendors, reading reviews, scrolling through portfolios, and asking for recommendations. For years, that research happened on Google, Pinterest, Instagram, The Knot, and WeddingWire. Today, a growing percentage of it starts with a single question asked to an AI.

The behavior shift is unmistakable. ChatGPT now has over 400 million weekly active users. Perplexity is handling millions of queries daily. Google's AI Overviews appear on a significant portion of wedding-related local searches. And when couples use these tools, they are not searching keywords — they are asking full questions with real intent:

• "Best outdoor wedding venues in the Hudson Valley"
• "Wedding photographers in Austin under $4,000"
• "Top-rated wedding planners in Chicago for multicultural weddings"
• "Rustic barn wedding venues near Nashville with catering included"
• "Best florists for garden-style weddings in Seattle"
• "All-inclusive wedding venues in Florida with ocean views"
• "Wedding DJs in Denver with great reviews on The Knot"
• "Elopement photographers in national parks in Utah"

When AI receives these queries, it does not return a list of links. It returns a direct answer — specific vendor names, descriptions of their services, style notes, pricing context, and often a link to book. For the couple, this is a dramatically better experience than scrolling through pages of search results. For the vendor that gets named, it is a high-intent referral. For the vendor that gets skipped, the booking never happened.

This is the core dynamic of Answer Engine Optimization (AEO) applied to the wedding industry. AI does not recommend businesses randomly. It selects vendors based on structured data signals, content quality, review authority, cross-platform citations, and technical factors that tell AI engines you are a credible, trustworthy source. The good news: most wedding businesses have done essentially zero AEO work. If you implement the seven steps in this guide, you will be significantly ahead of the vast majority of vendors in your market.

The window is wide open — but it will not stay that way. Early adopters in every industry who invest in AEO now are building citation authority that compounds over time. Wedding vendors who act this year will have a structural advantage over those who wait until AI recommendations are ubiquitous and the space is crowded. This is the moment.

7 Steps to Get Your Wedding Business Recommended by AI

Step 1: Add EventVenue or LocalBusiness Schema Markup

Schema markup is the foundation of wedding AEO. Without it, AI has to guess your business details from unstructured page content — and it frequently gets key facts wrong or skips you entirely. With the right schema, you give AI a complete, machine-readable profile of your business that it can confidently cite when answering couple queries.

Wedding venues should implement EventVenue schema as their primary type. This schema type was built specifically for locations that host events and gives you rich fields for capacity, amenities, event types, location, and contact details. All other wedding vendors — photographers, planners, florists, DJs, caterers, officiants — should use LocalBusiness schema with appropriate sub-types like ProfessionalService or FoodEstablishment where applicable.

Here is a complete EventVenue schema example for a wedding venue:

{
  "@context": "https://schema.org",
  "@type": "EventVenue",
  "name": "Magnolia Grove Estate",
  "url": "https://www.magnoliagrove.com",
  "description": "Elegant outdoor wedding venue in the Texas Hill Country featuring 12 acres of manicured gardens, a 300-seat pavilion, bridal suite, and dedicated wedding coordination. Available for weddings, corporate events, and private celebrations year-round.",
  "telephone": "+1-512-555-0241",
  "email": "events@magnoliagrove.com",
  "image": "https://www.magnoliagrove.com/images/venue-exterior.jpg",
  "maximumAttendeeCapacity": 300,
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "8412 Ranch Road 12",
    "addressLocality": "Wimberley",
    "addressRegion": "TX",
    "postalCode": "78676",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 29.9974,
    "longitude": -98.0988
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday", "Sunday"],
      "opens": "08:00",
      "closes": "22:00"
    }
  ],
  "priceRange": "$$$",
  "amenityFeature": [
    {
      "@type": "LocationFeatureSpecification",
      "name": "Outdoor Ceremony Space",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Indoor Reception Hall",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Bridal Suite",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Catering Kitchen",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Parking",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "ADA Accessible",
      "value": true
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "142",
    "bestRating": "5",
    "worstRating": "1"
  },
  "sameAs": [
    "https://www.theknot.com/marketplace/magnolia-grove-estate",
    "https://www.weddingwire.com/biz/magnolia-grove-estate",
    "https://www.instagram.com/magnoliagroveestate"
  ]
}

For a wedding photographer, planner, florist, or DJ, here is a LocalBusiness schema template:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Clara Bright Photography",
  "url": "https://www.clarabrightphoto.com",
  "description": "Fine art wedding photographer based in Nashville, Tennessee specializing in romantic, editorial-style wedding photography. Available for destination weddings across the Southeast. Packages starting at $2,800.",
  "telephone": "+1-615-555-0093",
  "email": "hello@clarabrightphoto.com",
  "image": "https://www.clarabrightphoto.com/images/clara-bright-photographer.jpg",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Nashville",
    "addressRegion": "TN",
    "postalCode": "37201",
    "addressCountry": "US"
  },
  "areaServed": [
    "Nashville, TN",
    "Franklin, TN",
    "Chattanooga, TN",
    "Atlanta, GA",
    "Birmingham, AL"
  ],
  "priceRange": "$$",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Wedding Photography Packages",
    "itemListElement": [
      {
        "@type": "Offer",
        "name": "Essential Package",
        "description": "6 hours of coverage, 400+ edited photos, online gallery",
        "price": "2800",
        "priceCurrency": "USD"
      },
      {
        "@type": "Offer",
        "name": "Full Day Package",
        "description": "10 hours of coverage, 600+ edited photos, engagement session, online gallery",
        "price": "4200",
        "priceCurrency": "USD"
      }
    ]
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5.0",
    "reviewCount": "87",
    "bestRating": "5",
    "worstRating": "1"
  },
  "sameAs": [
    "https://www.theknot.com/marketplace/clara-bright-photography",
    "https://www.instagram.com/clarabrightphoto"
  ]
}

Add this JSON-LD script in your page's <head> section or inject it server-side. Every page of your website should have at minimum the base business schema. Service-specific pages should add additional schema relevant to that service. Venue tour or open house pages should include Event schema with specific dates and registration details.

Step 2: Create Venue and Service Content AI Can Parse

Schema gives AI your structured data. Content gives AI the narrative context to match you to specific queries. The most common failure mode for wedding businesses is having gorgeous visual content — stunning photos, elegant design — with almost no written content that AI can actually read and parse.

AI cannot evaluate the beauty of a photograph. It reads the words around it. A wedding venue with 200 portfolio photos and three sentences of text is essentially invisible to AI. A venue with 200 portfolio photos and three detailed pages of written content describing the space, capacity, packages, and experience is highly visible. Here is what to create:

For venues: Write a dedicated page for each ceremony and reception space. Include seating capacity (both ceremony and reception configurations), square footage, natural light description, view descriptions, and nearby accommodation recommendations. Create a separate packages page that lists what each package includes — hours, catering options, setup/breakdown, day-of coordination — with pricing ranges. Write a detailed FAQ page covering your catering policy, preferred vendor requirements, parking capacity, noise ordinances, and weather policies.

For photographers: Create individual style pages (romantic, editorial, documentary, fine art) that describe your approach in detail. Write about your gear, your shooting process, your editing style, and your delivery timeline. A page titled "What to Expect on Your Wedding Day With Clara Bright" that walks through the timeline of your coverage is exactly the kind of specific, trustworthy content AI loves to cite.

For planners: Detail your planning process month-by-month. What do you handle at 12 months out? 6 months? The week of? Create separate pages for full-service planning, month-of coordination, and partial planning if you offer all three. Include a list of specific deliverables for each service tier with pricing ranges.

For all vendors: Include your service area explicitly in written content. "Serving Nashville, Franklin, Brentwood, and destination weddings across Tennessee and the Southeast" is readable by AI in a way that a service-area marker on a map is not. Location specificity is one of the highest-signal factors in local AI recommendations.

Step 3: Build a Portfolio That AI Can Understand

Your portfolio is the heart of your wedding business. It is also, for most vendors, completely opaque to AI. A gallery of beautiful images with no alt text, no captions, and no contextual written content is a missed opportunity of enormous proportions. Making your portfolio AI-readable is one of the most impactful and underutilized strategies in wedding AEO.

Alt text is non-negotiable. Every portfolio image needs a descriptive alt attribute that includes relevant context. Not "img_4712.jpg" — not even just "wedding photo." Useful alt text for wedding AEO looks like:

• "Outdoor ceremony at The Rosewood Estate in Napa Valley, autumn, bride in flowing ivory gown beneath an oak tree arch draped in eucalyptus"
• "Garden reception table setting at Magnolia Grove Estate with terracotta florals, pillar candles, and farm tables for 200 guests"
• "First dance under string lights in the rustic barn at Stone Hill Farm, Blue Ridge Mountains, Virginia"

Include: the venue name and location, the season or time of day, the style or aesthetic, key visual elements, and the service you're showcasing. This context is what allows AI to cite your portfolio image when a couple asks "show me rustic barn wedding receptions in Virginia."

Organize galleries by venue, location, and style. Instead of one massive portfolio page, create individual gallery pages like "Weddings at The Rosewood Estate," "Nashville Wedding Photography Portfolio," and "Bohemian Garden Weddings." Each of these pages becomes a targeted, keyword-rich content asset that AI can match to specific queries.

Add ImageObject schema to key portfolio images. For your most important gallery pages, add ImageObject markup that includes the image URL, description, date taken, and the event it depicts. This is advanced but high-impact:

{
  "@context": "https://schema.org",
  "@type": "ImageObject",
  "contentUrl": "https://www.clarabrightphoto.com/portfolio/rosewood-estate-wedding-ceremony.jpg",
  "description": "Outdoor ceremony at The Rosewood Estate in Napa Valley. Bride in ivory gown with lace detail beneath eucalyptus arch, photographed at golden hour in October.",
  "dateCreated": "2025-10-12",
  "keywords": "wedding photography, outdoor ceremony, Napa Valley, fine art, eucalyptus arch",
  "locationCreated": {
    "@type": "Place",
    "name": "The Rosewood Estate",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Napa",
      "addressRegion": "CA"
    }
  }
}

Finally, write real wedding features. A 600-word blog post about a specific wedding you photographed, coordinated, or hosted — with the venue name, location, vendor credits, style description, and a few key images with descriptive captions — creates exactly the kind of rich, specific content AI uses to answer detailed queries like "boho wedding photographers who have worked at The Rosewood Estate."

Step 4: Manage Reviews Across Google, The Knot, WeddingWire, and Zola

Reviews are among the most powerful signals for wedding business AEO. When couples ask AI to recommend a vendor, AI aggregates reviews from every major platform to assess trustworthiness, quality, and social proof. Wedding businesses have a unique advantage here: the industry has four major review platforms that AI treats as highly authoritative sources. Dominating all four is a strategic moat.

Google Business Profile carries the most weight for local AI queries. Claim and fully optimize your listing with photos, service descriptions, business categories, and service areas. Respond to every review — positive and negative — within 48 hours. Your response content also matters for AEO; responses that naturally include keywords like "thank you for choosing us for your Nashville wedding ceremony" reinforce location and service signals.

The Knot is the dominant wedding-specific directory and AI treats it as a high-authority source. Ensure your listing has complete service descriptions, accurate pricing information, recent photos, and an active review count. The Knot storefronts that are outdated or incomplete are significantly less likely to be cited by AI.

WeddingWire has deep indexing by AI and its vendor profiles frequently appear in AI-generated vendor recommendations. Treat your WeddingWire profile as a secondary website. Keep photos updated with your most recent work, update your pricing annually, and respond to all reviews.

Zola is the fastest-growing wedding platform and gaining ground in AI citations. Create and claim your free vendor profile, populate it with your best work, and actively request reviews from clients who used Zola to plan their wedding.

Your review acquisition system matters as much as the platforms. Build a systematic process for requesting reviews at the right moment. For wedding photographers and planners, the best time is 1-2 weeks after gallery delivery or the wedding day when emotions are still high. Send personalized requests with direct links to each of the four platforms. A simple message like "If you have a moment, we'd love a review on Google and The Knot — it helps couples like you find us" works extraordinarily well.

Aim for consistency across platforms. A wedding photographer with 85 Google reviews, 60 Knot reviews, 40 WeddingWire reviews, and 25 Zola reviews has a much stronger cross-platform citation signal than one with 200 Google reviews and nothing elsewhere. AI is reading across all of them.

Step 5: Create Seasonal and Trend Content

AI search engines are synthesizing the current conversation around weddings — not just your business profile. One of the most underutilized strategies in wedding AEO is publishing content that positions your business within broader wedding trends and planning timelines. When your content is part of that conversation, AI includes your name in trend-related recommendations.

Wedding planning timeline guides are among the most-searched wedding content on AI. A detailed article titled "How to Plan a Wedding in 12 Months: A Complete Month-by-Month Timeline" that naturally mentions your business and services at the relevant stages (e.g., "at 10 months out, most couples book their venue and photographer") positions you as an authoritative source and creates opportunities for AI to cite you when couples ask planning questions.

Seasonal content targets one of the most common AI query patterns for weddings. Write dedicated pages or blog posts for each season:

• "Spring Wedding Ideas: Flowers, Colors, and Venues for an April or May Wedding"
• "Summer Wedding Survival Guide: How to Keep Guests Comfortable at an Outdoor Wedding"
• "Fall Wedding Inspiration: Best Color Palettes and Venue Types for October Weddings"
• "Winter Weddings: Intimate Indoor Venues and Cozy Decor Ideas"

For venues, this type of content is especially powerful. When a couple asks "What are the best fall wedding venues in the Texas Hill Country?" a venue with a detailed fall weddings landing page will outperform one with only a generic homepage.

Trend guides create authority by positioning you as an industry expert. Publish annual wedding trend posts: "2026 Wedding Trends: What Couples Are Actually Booking This Year." Include micro-wedding trends, elopement trends, cultural fusion wedding content, and sustainability in weddings if relevant to your market. These posts generate citations when AI answers trend-related queries and they signal to AI that your site is an active, current source of wedding information.

Wedding cost guides are high-intent content that AI loves to cite. A page titled "How Much Does a Wedding Photographer Cost in Nashville? (2026 Pricing Guide)" that honestly addresses the local market, explains what affects pricing, and notes where your packages fall in that range will be cited every time AI answers a pricing query for your area. Do not be afraid of publishing pricing content — the couples who find you through that content are pre-qualified.

Step 6: Build Vendor Network Content

The wedding industry is a network industry. No couple hires just one vendor — they hire a venue, photographer, planner, florist, DJ, caterer, officiant, and more. AI understands this and frequently recommends vendor collections together. Building visible vendor network content creates a web of citations that dramatically amplifies your AI visibility.

Preferred vendor lists are the cornerstone of vendor network AEO. Create a dedicated page on your website that lists your trusted vendor partners. Not just a logo grid — write a genuine description of each partner, why you recommend them, and what makes them exceptional. Link to their website. Include their business name, service type, and location in plain text that AI can parse.

A preferred vendor list page that reads "We frequently partner with Clara Bright Photography for our weddings at Magnolia Grove Estate. Clara's fine art style is a perfect match for our garden settings, and couples who have worked with both of us have consistently said the partnership made their day seamless" is a far more powerful AI signal than a grid of logos.

Get listed on partner preferred vendor lists in return. Mutual citations between vendors are one of the strongest trust signals for AI recommendation algorithms. If a venue, three photographers, two planners, and a caterer all list you on their preferred vendor pages, and you list them on yours, AI sees a consistent network of trusted endorsements that reinforces your credibility.

Real wedding features with full vendor credits are another powerful network content strategy. When you publish a real wedding blog post and tag every vendor involved — venue, photographer, florist, caterer, DJ, cake artist, hair and makeup — with links to their websites, you create a rich, interconnected piece of content that multiple AI systems can reference. Request that your vendor partners publish their own version of the feature and cross-link to yours. A single wedding that generates four or five published features across the vendor team creates a significant citation cluster.

Styled shoot content serves the same function for vendors who want to showcase a specific aesthetic before they have booked those types of weddings. Organize a styled shoot with partner vendors, produce high-quality images and a written feature about the creative direction, and publish it collaboratively. Submit it to wedding blogs like Green Wedding Shoes, Junebug Weddings, or Style Me Pretty for additional backlinks and citations. AI frequently pulls from these industry publications when answering style-specific queries.

Step 7: Technical Foundations

Technical foundations determine whether all the content and schema work you have done is actually accessible to AI crawlers. Even the best AEO strategy is undermined by a slow, poorly structured, or bot-unfriendly website.

Create a robots.txt and llms.txt file. Your robots.txt should explicitly allow AI crawlers like GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. Many wedding websites block these crawlers either intentionally (misguided SEO advice) or accidentally (overly restrictive security plugins). Check your robots.txt and add explicit allow rules:

User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

Your llms.txt file is a plain-text document at the root of your domain (e.g., yourvenue.com/llms.txt) that tells AI exactly what your business does, who it serves, and what content on your site is most important. For a wedding venue, it might look like:

# Magnolia Grove Estate — Wedding & Event Venue
## About
Magnolia Grove Estate is an outdoor wedding and event venue in Wimberley,
Texas (Texas Hill Country). We host 50 to 300 guests for weddings, corporate
retreats, and private celebrations year-round.

## Services
- Full-day venue rental (up to 12 hours)
- Day-of coordination included in all packages
- Catering kitchen available for preferred caterers
- Bridal and groom suites
- Outdoor ceremony garden (capacity 300)
- Indoor/outdoor reception pavilion (capacity 250 seated)

## Packages and Pricing
- Weekday weddings starting at $4,500
- Saturday weddings starting at $8,500
- All-inclusive planning packages available from $14,000

## Best Pages
- /packages — Full pricing and package details
- /gallery — Portfolio organized by season and style
- /preferred-vendors — Our trusted vendor partners
- /plan-your-wedding — Complete planning guide for Magnolia Grove weddings
- /faq — Detailed venue FAQ

## Contact
Phone: +1-512-555-0241
Email: events@magnoliagrove.com

Page speed matters for AI crawlers. Run your site through Google PageSpeed Insights and fix critical performance issues. Compress images, especially portfolio galleries which tend to be enormous on wedding sites. Use next-gen image formats (WebP or AVIF). Slow sites are crawled less frequently and comprehensively by both search engine and AI bots.

Build a dedicated XML sitemap and submit it to Google Search Console. Your sitemap tells crawlers every important page on your site. Wedding sites often have a lot of orphaned pages — gallery pages, blog posts, venue guides — that are not linked from the main navigation. A sitemap ensures these pages get indexed.

Internal linking is an underrated AEO signal. When your venue packages page links to your gallery page, which links to your preferred vendors page, which links to your blog posts about specific weddings — you create a web of interconnected content that AI interprets as a comprehensive, authoritative resource about your venue. Use descriptive anchor text. "View our fall wedding portfolio" is more useful for AI than "click here."

For a more comprehensive look at the foundational elements, read our complete AEO checklist and our guide on local business AEO which covers NAP consistency, Google Business Profile optimization, and citation building in detail.

AEO Tips by Vendor Type

While the seven steps above apply to all wedding and event businesses, each vendor category has specific optimization opportunities. Here are targeted recommendations for the six most common wedding vendor types.

Wedding Venues

Venues have the most to gain from AEO because they are the first booking couples make and the anchor around which all other vendors are selected. Venue AEO priorities:

• Create a dedicated page for every event space. If your venue has an outdoor garden, a barn, and an indoor ballroom, each should have its own page with capacity, layout options, photos with descriptive alt text, and pricing guidance.
• Build location content aggressively. Write about your proximity to hotels, airports, and attractions. "Magnolia Grove Estate is 45 minutes from Austin-Bergstrom International Airport and walking distance from 12 boutique hotels in downtown Wimberley" is extremely useful AI context for destination wedding queries.
• Publish real wedding features monthly. Each real wedding post that describes the couple's vision, the decor, the vendor team, and the experience creates a new indexable content asset that AI can match to style-specific and venue-specific queries.
• Address catering policy in writing. Whether you have in-house catering, a preferred caterer list, or allow outside caterers, write a dedicated catering policy page. This is one of the most-asked questions AI receives about wedding venues.

Wedding Photographers

Photography is the most competitive wedding vendor category for AI recommendations. Differentiation through niche and style is the path to visibility:

• Name and describe your style explicitly. Vague terms like "emotional" or "candid" are meaningless to AI. Use specific descriptors: "fine art film-inspired," "dark and moody editorial," "bright and airy romantic," or "documentary photojournalism." Couples search for these exact styles.
• Build venue-specific portfolio pages. A page titled "Wedding Photography at The Rosewood Estate" with 10-15 images and alt text will consistently outrank a generic portfolio page when AI answers "photographers who have worked at Rosewood Estate."
• Publish your gear and editing process. Couples ask AI "what camera does a wedding photographer use" and "how long does photo editing take." Answering these on your FAQ page creates citation opportunities.
• Include your full delivery timeline in writing. "I deliver all galleries within 6-8 weeks of your wedding date" is the kind of specific, factual statement AI uses to answer client expectation queries.

Wedding Planners and Coordinators

Planners and coordinators benefit enormously from educational content that positions them as the expert AI should cite:

• Write a detailed breakdown of the difference between full planning, partial planning, and day-of coordination. This is one of the most-searched planning questions on AI. Your page that comprehensively answers it will be cited every time a couple asks.
• Create a vendor recommendation section. Planners who publish curated vendor recommendations in their market — with genuine descriptions of why they recommend each vendor — become an authoritative node in the local vendor network that AI references.
• Publish real planning timelines. "Here is exactly what I handled in the 12 months leading up to Sarah and James's wedding at Magnolia Grove Estate" is detailed, specific, trustworthy content that AI loves.
• Address cultural wedding specialties explicitly. If you specialize in South Asian, Jewish, Mexican, or multicultural weddings, write detailed pages about your experience and the specific traditions you coordinate. AI queries for culturally specific wedding vendors are growing rapidly.

Florists

Floristry is highly visual, which means intentional written content is the biggest gap and opportunity for florist AEO:

• Name every flower you use in portfolio images. Alt text for a floral arrangement should list the flowers: "Garden wedding centerpiece featuring garden roses, peonies, ranunculus, eucalyptus, and dried pampas grass in terracotta and blush tones." Couples search for specific flowers and AI needs this data to match them to your work.
• Write a seasonal flower guide. "What flowers are in season for a September wedding?" is a high-volume AI query. A detailed answer that references your work with those flowers is a powerful citation target.
• Create style-specific portfolio pages. Organize by aesthetic: garden, tropical, minimalist, maximalist, vintage, modern. Each page should include descriptive written content about the design approach, not just photos.
• Publish pricing education. "How Much Do Wedding Flowers Cost? A Realistic 2026 Guide" will generate massive AI citation traffic because couples are perpetually confused and underprepared for floral pricing.

DJs and Entertainment

DJs and entertainment vendors are often overlooked in AEO discussions. Here are the highest-impact strategies:

• Publish a sample song list or setlist. When AI answers "What songs do wedding DJs typically play at the first dance?" or "popular wedding reception songs 2026," a DJ with published playlist content is far more likely to be cited and recommended.
• Create a detailed equipment page. Couples ask about sound systems, lighting setups, and DJ booth requirements. A page describing your rig, what spaces it works for, and your setup requirements addresses common AI queries about entertainment logistics.
• Write about your planning consultation process. "How do you select music for a wedding?" is a genuine query couples ask AI when evaluating DJs. A detailed answer on your website is a significant competitive differentiator.
• Collect venue-specific experience citations. Getting reviews that mention specific venues — "DJ Marcus did an amazing job at our Stone Hill Farm wedding" — builds venue-specific recommendation authority for AI.

Caterers

Wedding catering has highly specific AI query patterns that structured content can dominate:

• Write individual pages for each service style. Buffet, plated dinner, family style, food stations, cocktail hour — each service style should have a dedicated page that describes the experience, typical cost range, and what's included.
• Publish sample menus for each cuisine type. A catering company with published sample menus for Italian, Mexican, Mediterranean, and American cuisine is far more visible to AI for cuisine-specific catering queries than one with just a "contact us for menus" page.
• Address dietary accommodations in explicit detail. "Do you have vegan wedding catering options?" "Can you accommodate a nut-free wedding for guests with allergies?" Write dedicated content answering these exact questions.
• Publish per-person pricing ranges. "How much does wedding catering cost per person?" is one of the most common wedding cost queries on AI. A catering company with a published pricing guide — even ranges — will be cited far more often than one that hides all pricing.

Wedding AEO Checklist

Use this checklist to audit your wedding business AEO. Check each item against your current website and profiles.

For additional guidance on how AI search engines evaluate websites, read our guide on how AI search engines work and our real estate AEO guide for parallel strategies in another high-consideration purchase vertical.

Frequently Asked Questions

These are the most common questions wedding and event businesses ask about AI search optimization.